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How to Do Keyword Research for a Cleaning Company Website
August 30, 2025
Running a cleaning company in today’s digital world means competing not just with local businesses but also with online directories and franchises. To stand out, your website needs to rank on Google — and keyword research is the first step.
Why Keyword Research Matters for Cleaning Companies
Keywords are the search terms people type into Google when looking for services. For example, a homeowner might search “house cleaning services near you” while an office manager may type “commercial janitorial cleaning New York.” Choosing the right keywords ensures your business appears in front of your ideal customers.
Understand Your Audience
- Homeowners – search for maid services, house cleaning, move-out cleaning.
- Businesses – search for janitorial services, office cleaning, commercial carpet cleaning.
Use Keyword Tools
Free tools like Google Keyword Planner, Ubersuggest, or AnswerThePublic reveal what people are searching for. Paid tools like Ahrefs or SEMrush give deeper insights.
Pro tip: Always check search volume (how many people search it monthly) and competition level (how hard it is to rank).
Target Local Keywords
Cleaning is a local service. Include your city or region in keywords:
- Maid service in Queens NY
- Office cleaning Brooklyn
- Carpet cleaning Long Island
Prioritize Long-Tail Keywords
These are longer, specific phrases that bring ready-to-buy customers. Example:
Instead of cleaning service, try eco-friendly maid service Brooklyn.
Check Competitor Keywords
The site had slow loading speeds, which made visitors leave quickly. Plus, it wasn’t properly optimized for local searches, so people looking for real estate agents nearby couldn’t even find them.
Conclusion
Keyword research is the foundation of cleaning business SEO. Start with local, long-tail keywords that reflect your services. Build service pages and blogs around them, and you’ll attract more qualified leads.
"A good digital marketing strategy allows you to reach a wider audience with more personalized messages, helping your business grow in a smarter way."
– Neil Patel
