From invisible to 487K impressions — Georgia's top med spa, finally found online
Sculpted Contours had 18,000+ treatments, 10+ years of expertise, and Georgia's highest CoolSculpting volume. Their NAP citations were a mess, their technical foundation broken, and their local authority near zero. We cleaned, built, and positioned — from the ground up.
Georgia's top body contouring studio — with a digital presence that didn't reflect it
Sculpted Contours had earned its reputation the hard way — 10+ years of results, thousands of loyal clients, and recognition as Alpharetta's best. But online, the picture told a different story. Inconsistent NAP citations were sending mixed signals to Google, technical issues were suppressing rankings, and with no structured approach to authority building or review management, the domain had no momentum. For a business serving health-conscious professionals across Atlanta, Alpharetta, Buckhead and beyond — being hard to find online meant losing bookings to lesser competitors every single day.
- Irrelevant and inconsistent NAP citations — confusing Google's local trust signals
- No structured NAP citation development or local authority foundation
- Technical SEO issues suppressing rankings across key treatment pages
- No review management system — reviews sporadic and unmanaged
- No AEO, GEO or structured SEO strategy in place
- Traffic value at zero — clinical authority not translating online at all
Before a treatment plan, comes the diagnosis
A full citation audit across all major directories revealed the root of the local SEO problem. Multiple versions of the business name, inconsistent address formats, outdated phone numbers, and listings on completely irrelevant directories were fragmenting Google's local trust signal. For a business competing in the hyper-competitive Atlanta med spa market, citation consistency is foundational — and it was broken.
Key service pages had technical issues preventing them from competing for the high-value treatment queries they should have owned. Thin structured data, missing schema, and on-page issues across CoolSculpting, TruSculpt, Morpheus8, and body contouring pages meant Google couldn't properly understand the depth and breadth of what Sculpted Contours offered.
Competitors were ranking on the back of consistent local signals, review volume, and content depth — not superior clinical expertise. The gap was digital execution. Sculpted Contours had the authority, the results, and the credentials — they just weren't being communicated properly to Google. That gap was closeable.
Zero AEO or GEO optimisation. No content structured for AI search citation. No geographic targeting beyond the homepage. The business served clients from across Atlanta, Buckhead, Dunwoody, Brookhaven, Roswell, and Cumming — but had no local content presence for any of those areas.
Clean first. Then build. Then scale.
A four-phase strategy running in sequence — each phase compounding into the next. You can't build authority on a broken foundation. We fixed the foundation before laying a single new brick.
Audit every existing directory listing. Remove irrelevant citations entirely. Correct and standardise all legitimate NAP citations to exact match across every platform. This restores Google's local trust signal before any new authority is built on top of it.
Resolve all technical issues across key treatment pages. Implement LocalBusiness, MedicalBusiness, and FAQPage schema. Ensure every core service page — CoolSculpting, TruSculpt, Morpheus8, body contouring — is properly structured and indexed for search.
Build a clean NAP citation profile across high-authority relevant directories. Launch a structured review management campaign. Create GEO-targeted local content for Atlanta service areas. Apply AEO optimisation across all key pages for AI-driven search visibility.
Expand content targeting high-intent body contouring and med spa queries. Monitor rankings and GSC data. Refine from performance insights as domain authority builds — pushing into the high-volume treatment keywords Sculpted Contours is clinically positioned to own.
Real work, across every layer
NAP Audit & Citation Cleanup
Full audit of every existing directory listing conducted. Irrelevant citations — directories with no relevance to the med spa or aesthetic industry — were identified and removed. All legitimate listings were corrected and standardised: exact business name, consistent address format, correct phone number, consistent categories. A clean, authoritative citation profile built from the corrected foundation across all relevant high-authority directories.
Technical SEO Fixes
All technical issues identified in the audit resolved across key treatment pages. Schema markup deployed sitewide — LocalBusiness, MedicalBusiness, FAQPage, and BreadcrumbList. On-page structure improved across CoolSculpting, TruSculpt iD, Emsculpt Neo, and Morpheus8 pages. Internal linking rebuilt to ensure authority flows efficiently from domain level down to individual treatment pages.
Review Management
Structured review generation campaign launched. System implemented to consistently generate new Google reviews from satisfied clients — turning 18,000+ treatment outcomes into an ongoing stream of social proof. Review monitoring set up to ensure response management and reputation maintenance across all platforms.
AEO + GEO Implementation
Answer engine optimisation applied across all core treatment pages — structured Q&A content, direct answers to body contouring questions, and data points formatted for AI citation. GEO targeting implemented with localised content for the full Atlanta catchment area — ensuring Sculpted Contours appears in location-modified searches wherever their clients are searching from.
Results to date — and the foundation set for scale
From zero organic traffic value to 487K impressions and 2,060 clicks in just 3 months — with clicks more than doubling (+107%) when comparing the last 6 months against the previous 6. Average position jumped from 33.5 to 15.8. CTR doubled from 0.2% to 0.4%. Monthly traffic value now tracking at ~$500 and growing. The foundation is in place to scale aggressively into the high-volume body contouring and med spa keywords that Sculpted Contours is clinically positioned to own.
| Metric | Before | After |
|---|---|---|
| Total impressions (3 months) | Minimal | 487,000 |
| Total clicks (3 months) | Near zero | 2,060 |
| Total impressions (6 months) | 629K (prev. period) | 851K (+35%) |
| Total clicks (6 months) | 1.52K (prev. period) | 3.15K (+107%) |
| Average CTR | 0.2% | 0.4% (doubled) |
| Average position | 33.5 | 15.8 (↑ 17.7 places) |
| Monthly traffic value | $0 | ~$500 and growing |
| NAP citations | Inconsistent / irrelevant | Cleaned and standardised |
| Technical errors | Present across site | Fully resolved |
| Schema markup | None | Deployed sitewide |
| Review management | None | Active system running |
| AEO / GEO | Zero | Implemented across all pages |
| Local area coverage | Homepage only | All Atlanta service areas |
The citation cleanup alone changed how we show up locally. Combined with the technical work and review system, we're finally building the online presence that matches what we've built in the clinic over the last ten years.